QR Codes Can Make Your Direct Mail More Effective : Target Marketing

QR Codes Can Make Your Direct Mail More Effective : Target Marketing.

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile, and therefore digital content is becoming more important. QR codes are simple 2D barcodes that can be scanned by a smartphone or tablet to create a bridge between direct mail and digital content. To be effective, QR codes need to be easy to scan, so make sure that you leave room for the barcode.

 

IT’S BACK! – USPS Mail & Digital Personalization Promotion

USPS – Mail & Digital Personalization Promotion.

It is back for two months – May 1st – June 30th! The USPS is offer a 2% saving on postage to those mailers that include a PURL or QR Code on their First Class and Standard presorted direct mail . Also the PURL or QR Code must link to a dynamic landing page. Obviously there are some additional costs involved in order to create the personalized (dynamic) landing page… but this is a great incentive to either use a technology that you would otherwise not use, or to do that true cross-marketing campaign that you have been wanting to do.

By the way… if you don’t know how or when to use a PURL or QR Code on your direct mail, try using one in an acquisition campaign. It is a great way to find out who is truly interested from those who just threw your mailer away, or don’t care, or whatever. Those who took the time to use the QR Code or go to the PURL are instantly now your warm leads. Pretty clever. – LP

 

From QR Codes to image recognition, print marketing continues to cross boundaries

From QR Codes to image recognition, print marketing continues to cross boundaries : Page 1 of 2 : Target Marketing.

Today, many marketers are trending away from looking at printed media as their No. 1 channel to reach an intended audience. Digital—including mobile, online advertising, social media buys, corporate websites and others—tends to be a higher priority as marketers see consumers continuing to turn to the Web and, more specifically, accessing the Web via mobile devices.